You’ve spent hours researching, writing, and editing a piece of content for your blog. You’re fairly certain it will help your audience. But will it be good for your content marketing metrics?

You know that publishing quality content is only the first step. Then, you have to measure the results, and make sure you’re not just reaching your content goals — but creating worthwhile, valuable content that truly resonates with your audience.

So, how do you ensure that your content is reaching the right people and getting a good return on your investment? One way to do this is through content repurposing.

Content repurposing is the process of reusing, reformatting, and refreshing your existing content to reach new audiences and extend its lifespan. This is a great way to make sure your content marketing is as efficient and effective as possible.

1. Turn a Blog Post Into a Podcast

Podcasts are growing in popularity. In fact, 37% of Americans listen to podcasts monthly. If you aren’t already creating podcast content, you could be missing out on a significant audience.

If you already have a blog post, you can easily turn that into a podcast episode. There are a few ways to do this:

1. Read the blog post aloud and record it.

2. Take the main points from the blog post and create an outline for your podcast episode.

3. Interview someone who’s an expert on your blog topic and include audio clips from the interview in your podcast episode.

4. Use AI for content repurposing.

When you’re creating a podcast, you’ll want to make sure you have a good microphone and recording software. You can also create a cover image for your podcast episode.

2. Create a Video Tutorial

If you have a blog post that includes a lot of steps or a process, consider turning that blog post into a video tutorial.

You can take the blog post and use it as an outline for your video. This way, you’ll know exactly what you want to say and you can use the steps in your blog post as a guide for the content in your video.

You can then upload your video to YouTube, IGTV, or even Facebook. Social video content is great for repurposing because you can use the audio as a podcast episode, and you can also repurpose the video into short clips for Instagram and Facebook.

3. Share User-Generated Content

User-generated content (UGC) is any content — whether it be a photo, video, or written review — created by your customers and shared on social media.

Sharing UGC on your social channels is an easy way to repurpose content and provide social proof for your brand.

Not only does it show that your customers love your products or services, but it also allows you to build relationships with your customers by featuring their content.

To take it a step further, consider using a referral marketing tool like ReferralCandy. It helps you incentivize happy customers to refer friends and share their experiences. This not only generates more UGC naturally but also ties it directly to revenue through trackable referrals. You can then repurpose the best referral-driven content into testimonials, social media posts, or even case studies to amplify trust and reach.

To make the most of your UGC, you can also create a dedicated UGC feed on your website or turn it into a video testimonial for your YouTube channel.

4. Create an Infographic

Infographics are a great way to repurpose data-heavy content, blog posts, and how-to guides.

In fact, infographics are liked and shared on social media 3x more than any other type of content.

The best part? You don’t need to be a designer to create an infographic. Use a tool like Canva to easily create professional-looking infographics.

5. Turn a Webinar Into a Series

Webinars are a fantastic way to engage your audience and offer them something of value. But once the webinar is over, that’s it, right? Wrong!

You can repurpose the webinar content into a series of blog posts, an e-book, a podcast, or a YouTube video. You can also break the webinar into smaller segments and share those on social media.

If you’re going to put time and effort into creating a webinar, you might as well get as much value out of it as possible!

6. Create a SlideShare

SlideShare offers a simple way to create content that can be shared across a number of platforms. You can create a SlideShare from a blog post, webinar, or even a podcast episode.

The key is to take the main points from your content and create a slide for each one. You can then add some simple design elements to make it visually appealing.

Once you’ve created your SlideShare, you can embed it on your website, share it on social media, or even include it in an email newsletter.

SlideShare is a great way to reach a new audience and drive traffic back to your website. Plus, it’s a great way to repurpose content without having to create something new from scratch.

7. Share Testimonials

If your business has ever received a glowing customer review, you know how valuable these testimonials can be. They provide social proof and can help to build trust with potential customers.

One way to repurpose customer testimonials is to create a simple graphic with a quote and the customer’s photo. You can then share this graphic on Instagram, Facebook, or any other social media platform.

If you have multiple testimonials, you can create a carousel post on Instagram or a testimonial video to share on Facebook or YouTube.

8. Create a Checklist

Checklists are a popular and highly engaging type of content. They’re easy to consume and, when done right, can provide a lot of value to your audience.

If you have a blog post that’s packed with information, consider turning the steps or tips you’ve outlined into a checklist. You could use a free design tool like Canva to create a simple graphic or simply list out the steps in a social media post.

9. Turn a Blog Post Into an Email Series

If you have a long-form blog post, you can break it up into smaller sections and turn it into an email series. This is a great way to keep your audience engaged and make sure they’re actually seeing your content.

If you’re not already, you should be building an email list and checking it using email verification software. You own your email list, meaning you’re not at the mercy of an algorithm like you are on social media. Email marketing is also one of the best ways to drive traffic to your website, and it’s one of the most cost-effective marketing strategies.

If you’re not sure how to get started with email marketing, check out this post on how to build an email list from scratch.

10. Share a Quote on Social Media

Creating a quote graphic is a quick and easy way to repurpose your blog content on social media.

Simply pull out a key quote from your blog post and turn it into a graphic using a tool like Canva. Then, share the graphic on your social media platforms, like Instagram and Twitter.

When creating your graphic, be sure to include your branding and a call-to-action (CTA) in the caption. This will help you drive traffic back to your website and increase engagement on your post.

11. Create a Social Media Image

Social media images are a great way to repurpose your content. You can take a quote from a blog post, a statistic from a study, or a fact from a video and turn it into a social media image.

Not only does this help you repurpose your content, but it also gives you a chance to share your content on social media without having to write a long caption. But make sure you resize those graphics as per different social media image sizes for better resolution. 

12. Share Behind-the-Scenes Content

Your audience loves to see the faces behind your brand. Sharing behind-the-scenes content is a great way to humanize your brand and build trust with your audience.

You can create behind-the-scenes content in many different ways. You could take a photo of your team working on a project, record a video of your team members talking about their favorite things about working at your company, or even do a live stream of your team building a new product.

You can then repurpose your behind-the-scenes content on other platforms. For example, you could take a photo and turn it into a quote graphic, or you could take a video and turn it into a blog post.

Conclusion

The next time you’re feeling overwhelmed by the prospect of creating a piece of content, take a look at your existing library. Chances are, you’ve got plenty of content to work with. Try repurposing one of your existing pieces using the tips we’ve reviewed, and you’ll be on your way to a new, fresh content asset in no time.