It’s no secret that content marketing works. What’s difficult is showing up on the first page of Google. There is a lot of competition.
How do you rise above the noise? Yes, you can write a great blog post. But then what? It’s like writing a song that no one ever hears.
You need to distribute it. You need to get it out there. The question is, how?
I get asked this question all the time. So, I put together a list of 11 content distribution channels that are still effective.
1. Search engines
If you want to get your content in front of people who are actively looking for it, you need to be on search engines.
Google is the most popular search engine, but it’s not the only one. Bing and Yahoo are also popular search engines that you can optimize your content for.
When you optimize your content for search engines, you make it easier for people to find your blog posts and articles when they search for relevant keywords and phrases.
There are a few ways you can optimize your content for search engines, but some of the most important things to do are:
- Research and use relevant keywords throughout your content
- Make sure your content is high-quality and provides value to your readers. Use blog writing prompts if necessary to improve your content quality as well as readability.
- Use meta tags and descriptions to help search engines understand what your content is about
- Get backlinks to your content from other high-quality websites and blogs
2. Email
Email is another one of the most effective ways to distribute blog content. You can send your blog articles directly to your email list, or even create a weekly or monthly newsletter with a roundup of your top content.
The key to effective email marketing is to make sure you’re only sending your content to people who are interested in what you have to say. You should also make sure that your emails are personalized and that you’re not sending too many of them.
3. Social media
Social media is one of the most effective ways to get your content in front of a large audience.
Many brands use social platforms as part of broader omnichannel marketing examples, where blog content is distributed consistently across social, email, and search to reinforce visibility.
To get started, create a business profile on the social media channels where your target audience spends their time.
Then, share your content with a brief description and an eye-catching image. You can also use hashtags to help people find your content.
In addition to sharing your own content, you should also engage with your audience. This means responding to comments, asking questions and sharing other people’s content.
4. Content curation and aggregation
If you’re not familiar with the concept of content curation, it’s a simple strategy in which you share content from other sources on your own blog. This can be a great way to get your blog in front of a new audience, as well as provide value to your readers by sharing relevant content.
There are a few different ways you can approach content curation. You can create a weekly or monthly roundup of your favorite articles from around the web, or you can create a list of articles on a specific topic that you think your readers will find valuable.
Another way to curate content is to create a list of the top blogs in your niche and link to their latest articles. This can be a great way to get your blog in front of a new audience, as well as provide value to your readers.
Content aggregation is a similar strategy, but it involves sharing content from other sources on your blog. This can be a great way to get your blog in front of a new audience, as well as provide value to your readers by sharing relevant content.
5. Forums
Forums are a great way to get your content in front of an audience that’s already interested in your topic. Find a few forums in your industry and start engaging with the community.
Once you’ve built up a little bit of a reputation, you can start sharing your blog posts. Just be sure to follow the rules of the forum and only share your content when it’s relevant to the conversation.
6. Blog comments
Leave a comment on a blog post and, if you can, link to a piece of content you’ve created. This will help drive traffic to your site and can also help you build relationships with other bloggers.
You’ll want to make sure you’re leaving comments on blogs that are relevant to your niche and that you’re not just leaving a comment to leave a comment. Be sure to read the blog post and leave a thoughtful comment that adds value.
If you’re not sure where to find blogs to leave comments on, you can use a site like Bloglovin to find other blogs in your niche.
7. Social bookmarking
Social bookmarking sites are a great way to get your content in front of a large audience quickly. These sites allow users to submit and share content on the web.
Some popular social bookmarking sites include:
- Digg
- StumbleUpon
- Delicious
- Diigo
- Scoop.it
- Mix
When you submit your content to these sites, you can get a lot of traffic to your blog in a short amount of time. Just be sure to follow the rules of the site and don’t spam.
For example, on Reddit, you’ll want to find a relevant subreddit to submit your content to. If you submit your content to a subreddit that isn’t relevant, it could get removed, and you could get banned from the site.
8. Video distribution
Video is one of the most popular and effective forms of content marketing right now. In fact, 86% of businesses use video as a marketing tool.
Using video on your blog and social media channels can help you get more eyes on your content.
If you’re not ready to start creating your own videos yet, you can still distribute your blog posts on video platforms.
One of the most popular video platforms is YouTube, but there are other video distribution channels you can use, too.
9. Audio distribution
Podcasts are a great way to reach new audiences and gain traffic. Not only can you be a guest on other people’s podcasts, but you can also start your own.
Like with guest posting, you’ll want to make sure you’re providing value and not just promoting your blog.
When you’re a guest on a podcast, you’ll get to share your story and expertise with the host’s audience. This can help you build trust and credibility with new potential readers.
You’ll also get a backlink to your blog and a call-to-action to drive traffic to your site.
When you start your own podcast, you’ll be able to reach a whole new audience that may not have found your blog otherwise. You can also use your podcast to drive traffic to your blog by promoting your blog posts and lead magnets.
Plus, you can repurpose the audio from your podcast episodes and distribute it on other platforms, like YouTube and social media.
10. Influencer outreach
Influencers are people who have a large following in your niche. They could be bloggers, YouTubers, podcasters, or social media personalities. The key to influencer outreach is to find influencers who are not your direct competitors but who have an audience that would be interested in your content.
Once you find influencers to work with, you can ask them to share your content with their audience. You can also ask them to write a guest post for your blog or to interview you for their podcast or YouTube channel.
Influencer outreach is a great way to get your content in front of a new audience and to build relationships with other content creators in your niche. You can pair influencer outreach with an affiliate program (using tools like ReferralCandy) to reward partners and turn influencer collaborations into a results-driven growth channel.
11. Press releases
Press releases are a great way to get your new blog content in front of the media. They can also help you get backlinks from high-authority websites, which can improve your search engine rankings.
When you publish a press release, it is distributed to a network of news websites, journalists, and bloggers. If your content is newsworthy, you may get media coverage and backlinks, which can drive a ton of traffic to your blog.
There are a number of press release distribution services you can use to get your content in front of the media. Some of the most popular include PR Newswire, Business Wire, and Marketwired.
Which content distribution channels are right for you?
With so many content distribution channels to choose from, how do you know which ones are right for you and your blog?
The first thing you should do is get to know your target audience. Where do they like to hang out online? What type of content do they like to consume? This will give you a good idea of what content distribution channels they use.
You should also consider your own strengths and weaknesses. If you’re a great writer, but not so great on camera, then you might want to focus on written content distribution channels, like Medium or LinkedIn.
On the other hand, if you’re a natural in front of the camera, then you might want to consider video content distribution channels, like YouTube or Facebook. If you feel that managing distribution across multiple platforms takes too much time or expertise, many businesses partner with a digital marketing agency to streamline the process and amplify their reach. Such partnerships can help ensure that your content is consistently promoted and positioned where it will drive the best results.
Finally, you should consider your goals. If you’re looking to build brand awareness, then you might want to focus on content distribution channels that have a larger, more general audience. If you’re looking to generate leads, then you might want to focus on content distribution channels that have a more targeted audience.
Conclusion
There are many ways to distribute your content, and you should try them all to see which one works best for your business. Remember to distribute consistently to build your business, and if you need help with content distribution, don’t hesitate to reach out to us.
